case study : Product Sampling
FMCG
objective
- To increase the sales
- Promote products in market
STRATEGY
- Assign unique code to retailers
- Consumers get information from shop and avail the offers by giving a miss call
EXECUTION
- Retailers give offer information to consumers
- Consumers give miss call on the mentioned number and get a call from the IVR
- Consumers select the offer products with the help of IVR options
OUTCOME
- Promote the products and increase the consumer base
- Consumers get attracted towards the product because of the offers
- Zero-cost to both the retailer and the consumer
