Blog

Benefits of Database- Global best cases

March 21, 2017

Modern campaigns develop databases of detailed information about citizens to inform electoral strategy and to guide tactical efforts. Despite sensational reports about the value of individual consumer data, the most valuable information campaigns acquire comes from the behaviors and direct responses provided by citizens themselves. Campaign data analysts develop models using this information to produce individual-level predictions about citizens’ likelihoods of performing certain political behaviors, of supporting candidates and issues, and of changing their support conditional on being targeted with specific campaign interventions. The use of these predictive scores has increased dramatically since... Download

5 Reasons why IVR is the New Media for Indian Political Advertising

March 21, 2017

Indian Elections is Rural+ and Traditional Advertising does not work here According to the census, 69% of India lives in rural areas. For Indian electorate, rural registered voters are a lot more likely to show up to exercise their franchise. So the rural vote share is much higher than 69%. For Indian elections therefore, the game is how to engage and persuade rural populations, a practice that is not the mainstream concern for traditional marketing and advertising where the core markets have mainly been urban. Hence there is a need to look for fresh ideas and marketing... Read More

3 Marketing Lessons to Draw from the 2017 Women’s March

March 21, 2017

The 2017 Women’s March was a worldwide protest in response to the inauguration of Donald Trump as President of the United States by reiterating commitments to human rights including that of women. The protest was planned in Washington, D.C., however worldwide interest led to an estimated 673 protest marches on every continent. It is estimated that the worldwide participation in these marches was 5 million.

why 2017 will be the year of Adhar Payments

january 31,2017

While the media has been abuzz with push and increase usage of digital wallets, like PayTM, following the government’s demonetization move, we believe the strongest disruption to our payment ecosystem will come from Aadhar.

A quick primer on how Aadhar payments will work by considering a typical retail scenario. Let’s say a consumer walks into the store and is about to purchase an item. She needs only her phone (linked to Aadhar) and to have her bank account linked with the Aadhar number... Read More

10 Ways to stay safe with your smartphone

january 31,2017

Your mobile phone is always on and is connected to your most personal information. Here are some ways you can protect yourself, your data, and your phone.

1. Lock your phone with a password or fingerprint detection. This is probably the most important step and one that is widely practiced because of the ease of setting it up. At the very least, if you leave your phone in an auto or if it’s stolen out of your pocket, cyber-criminals will have to get through that first... Read More

6 Things you should know about India’s *99# Platform

January 31, 2017

Much of the media talk about cashless transactions has centred around popular wallets like PayTM. However the fact is that the rural consumer is not well positioned to make use of such wallets since they require the user to have a smartphone and to be able to know how to use it. To include the penetration of banking and cashless transactions, we need to provide rural consumers with platforms that are require minimum investment and easy to use. Ideally, it should be a platform that can be operated by someone with a mere feature phone without using mobile data.Enter the National Unified USSD Platform (NUUP)... Read More

How Bluetooth Beacons Will Transform Retail in 2016

December 9, 2016

Brick-and-mortar stores continued to suffer in 2015. Online shopping made good on its promise of sincere growth. Even retail giant Target is closing thirteen retail storesacross the country next year.

It appears that all hope is not lost. Retail has a savior and, ironically, it’s a new type of technology. Bluetooth beacons first arrived on the scene in 2013 when Apple first brought them to the market. The devices did not garner much interest at first but by the end of 2015, Bluetooth beacons were on fire... Read More

Everybody Likes Coupons … Except When They Make You Work

December 9, 2016

One of the more interesting trends in retail is the use of referral coupons — coupons that you can use yourself and also share with your friends. And why not? It looks like a win for everyone: The customer wins, their friends win, and the company gets more business.

But according to Wharton marketing professor Raghuram Iyengar, using referral coupons is not quite as simple as businesses might expect it to be: You have to pick your brand ambassadors more carefully. He recently spoke with Knowledge@Wharton about what his research into the subject revealed about... Read More

3 Ways Digital Coupons can Supercharge your Marketing Plan

December 9, 2016

You have surveyed the market, shaped your offering and now have something to sell to consumers what you know is a unique value proposition. But you still face the age-old challenge: the market is dominated with incumbents some of them with decades-old brands and hefty advertising budgets. Your go-to-market plan will typically have several channels like events, retail advertising, supply chain deals and promotions.. How can you, as a newer entrant, cut through the market, get noticed and start building your customer base?... Read More

Techmobia Expands its Digital Services Portfolio with the Acquisition of LSquare Technologies

May 26, 2016

In a move that will provide a more comprehensive list of digital services for its clients, Techmobia has acquired LSquare technologies. The purchase will better serve Techmobia clients with a broad spectrum of App and website development services on top of Techmobia’s already existing mobile centric communication services. The purchase of LSquare technologies will add a strong digital marketing portfolio to Techmobia’s strong suite of customer engagement solutions. Techmobia was looking at expanding its digital services and enter the strongly competitive app and web development market... Read More