case study : Outbound Marketing and Social Media

hdfc

REGIONAL POLITICAL PARTY

objective
  • Connect and positively influence tech-savvy urban voters for India’s 16th General Elections
  • Keep a tab on the political sentiment that is best monitored online
STRATEGY
  • Build the party website, activate social media networks and design a cross-platform mobile app
  • Use an agile media buying plan by adopting A/B testing in a restrained budget
  • Employ advanced analytical tools to analyze & optimize the cross-channel plan
EXECUTION
  • Developed website better than comparative party sites with limited budget and time
  • Established social media channels presence and drove reach/engagement through mix of organic and inorganic
  • Employ advanced analytical tools to analyze & optimize the cross-channel plan
  • Synchronized online content updates with party’s on ground campaigns and canvassing with prompt flow of images, the campaign trail of the minister, grievance re-dressal forums, feedback generations, polls etc.
  • Plan was put into action, optimized and accomplished on various social media platforms such as YouTube, Facebook and Google.
OUTCOME
  • In less than two months, increased reach and engagement by 400%
  • The Party won a record fourth term in General Elections 2014