case study : Missed call Engagement

airtel

objective

• Easy access of account details.

STRATEGY

• Application linked with Airtel DTH database to be accessible by anyone with their registered mobile

EXECUTION

• The consumer gives MISS CALL with registered mobile number
• The call gets disconnected and the mobile number finds the related information in the database.
• The application sends an automotive SMS if the mobile number matches the database.
• The consumer receives an SMS of the account details.

OUTCOME

• Less time consuming.
• Zero-cost to both the retailer and the consumer.
• Gives updated account information to avoid Switch Off date.