case study : Loyalty Management
COLOR PLUS
objective
- Increase sales from existing customers
- Drive footfalls to specific stores and for short term promotions
STRATEGY
- Use database of existing customer mobile numbers for SMS marketing
- Deliver targeted promotions offers as SMS coupons
- Track in store SMS coupon redemption rates
EXECUTION
- Segmented customer database by store
- Ran SMS coupon promotions for selected stores
- Set up in-store SMS and Web based redemption solution
OUTCOME
- Leads generated surpassed campaign goal
- Quality of leads above previous campaigns
LAYS
objective
- Drive sales of product
- Increase repeat purchase rate
STRATEGY
- On-pack sales promotion with coupon codes
- Coupon redemption for points collection and instant win prizes
EXECUTION
- Unique coupon codes printed on packs
- Built loyalty application for managing complete campaign logic and gratification
- Simple SMS based user interface for coupon redemption and points balance checking
OUTCOME
- Uplift in product sales directly attributed to on-pack promotion
- Increased repeat purchase rate among participating consumers
