case study : Data Collection

hdfc

GSK

objective
  • Increase product sale
  • Consumer feedback
  • Track product Demand in market
STRATEGY
  • Outbound calls (Manual/IVR) on GSK consumer database & gets the questionnaire answered
EXECUTION
  • Manual/ IVR outbound calls to get the answers of GSK questionnaire
  • Executed in 6 different languages
OUTCOME
  • Get feedback from consumers, which help to improve the product for future
  • Spread the benefits of the product in market to increase the number of consumers