case study : Data Collection
GSK
objective
- Increase product sale
- Consumer feedback
- Track product Demand in market
STRATEGY
- Outbound calls (Manual/IVR) on GSK consumer database & gets the questionnaire answered
EXECUTION
- Manual/ IVR outbound calls to get the answers of GSK questionnaire
- Executed in 6 different languages
OUTCOME
- Get feedback from consumers, which help to improve the product for future
- Spread the benefits of the product in market to increase the number of consumers